Strategic partnership between DEINOVE and UNIVAR for the distribution of Phyt-N-Resist® in the EMEA zone

13.09.2018
  • UNIVAR will distribute the Phyt-N-Resist® cosmetic active ingredient in the EMEA zone;
  • UNIVAR is a world leader in the distribution of ingredients and raw materials, very present on the personal care market;
  • With Phyt-N-Resist®, UNIVAR extends its range to active ingredients, while DEINOVE accesses a broad portfolio of customers.

DEINOVE (Euronext Growth Paris: ALDEI), a biotech company that discovers, develops, and produces high-value compounds from rare bacteria, notably from the Deinococcus genus, announces the signature of a strategic agreement with UNIVAR for the distribution in the EMEA zone of its Phyt-N-Resist® anti-aging active ingredient, its first innovative carotenoid for cosmetics.

UNIVAR, a major player in chemical distribution and the second European leader in the sector, will distribute Phyt-N-Resist® for the entire EMEA region (Europe, Middle East, Africa) from the 1st of October. The collaboration integrates promotion and commercial distribution.

Created by Deinove, Phyt-N-Resist® is a 100% pure Phytoene concentrated into organic jojoba oil. A colorless carotenoid obtained through the fermentation of natural sugars by the extremophilic bacterium Deinococcus geothermalis, Phytoene helps fight against skin aging by reducing oxidative stress and accelerating skin regeneration. Its efficacy and safety have been successfully demonstrated by in vitro, ex vivo, and clinical studies.

Arnita Wofford - Head of Marketing EMEA of UNIVAR, stated: "Phyt-N-Resist® expands our active ingredients solution and complements the specialized functional ingredients we distribute to date. We were attracted and convinced by the potential of this innovative biosourced active ingredient, both in terms of its properties and its mode of production. Our teams are very motivated to present it to our portfolio of prestigious customers in the cosmetics industry."

"We are very pleased that UNIVAR has chosen Phyt-N-Resist® to initiate its diversification into cosmetic active ingredients as it is one of the market leaders in Europe. This first distribution agreement confirms our outsourced marketing strategy and should be followed by other global distribution agreements," added Coralie Martin, DEINOVE Marketing Director.