More consumers are seeking out products labeled as “natural.” This is especially true in some specific market segments, such as the cosmetics market and the food and feed sector, in which consumers are increasingly sensitive to the “naturality” of the ingredients.
How can we meet this growing demand when natural resources are limited? By developing new sustainable production methods! Biotechnological production is a path which must be explored further. It is widely applied to pharmaceutical manufacturing, but much less common for the production of daily consumer goods.